Boost your SEO with local SERPs in more than 50k locations
Get accurate local search results and analyze SERP features that influence the organic CTR for both desktop and mobile devices.
1. Optimize your website with local search results data
When you target specific locations, you simply have to work with the data relevant to these markets. If you run a small coffee house in New York, analyzing search results for the whole US would be useless. But once you can choose from the boroughs such as Manhattan, Queens or Brooklyn boroughs, you’ll see the results you are looking for.
More than 50,000 locations in SERPChecker will help you to put a spotlight on local search results including the following:
- Cities (London, Perth, Boston, Paris, ...)
- Regions, DMA regions (Bratislava Region, Los Angeles DMA, ...)
- Counties, Departments (North Yorkshire County, Paris Ile-de-France Department, ...)
- States (New South Wales, Kansas, British Columbia, ...)
- Countries (USA, Germany, Australia, ...)
Start typing the location name, select the one you want to analyze from the automatic suggestions list and hit the search button.
Different search results may and most probably will include different SERP features such as sponsored links, local packs, answers boxes and others. One more thing to mention is that each location may and most probably will result in different URLs which means different competitors with different SEO metrics.
2. Optimize for devices that your visitors use
Websites of various businesses lead to various behavior of visitors. When we get back to our example dealing with the coffee house in New York City, it’s obvious that the majority of website users will tend to search for it by using their mobile device.
To see the differences between desktop and mobile results, select the desired platform in the dropdown menu. It can happen that the mobile search will include more location-based results since smartphones are widely used on the go and in situations when you need to find a quick solution such as grocery store or restaurant.
Your goal is to optimize the website for people who are interested in your product or service while searching on Google.
Never skip behavior analysis of your website visitors. Companies selling online tools for marketing research will probably earn the majority of quality traffic from desktop devices, while public transport planners will be used mostly from mobile devices.
3. See the actual appearance of SERP in the snapshot
The table with SERP features, ranking URLs and SEO metrics gives you everything you need for deep analysis. However, seeing the actual appearance of the SERP helps you to see the search results as Google Search users do.
This becomes critical in case there are various SERP features such as local packs, snippets, carousels or answer boxes. They can influence the CTR (click-through rate) of generic search results. The snapshot feature in SERPChecker gives you an additional resource that makes the analysis easier.
SERPs full of enhanced results lead to different user’s behavior and CTRs. Check the “SERP Features Impact” metric to evaluate this potential.